positioning

Branding Marketing

April 29, 2021

The analysis carried out in previous articles brought to light the concept of positioning, closely…

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Markets and businesses

May 27, 2019

Basic concepts of convergence and divergence The concepts of convergence and divergence came from the…

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Branding Marketing

May 24, 2019

To begin with this blog and explain Brand DNA, it would be good to draw…

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Branding Marketing

March 25, 2019

There is so much literature to address the topic of brand positioning that one would…

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