customers

Branding Marketing Markets and businesses

May 27, 2022

Customers' role in building brands is increasingly important. The new business models and the focus…

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Marketing

September 12, 2019

Organizations, like people, are complex entities structured and determined by the environment in which they…

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Markets and businesses

May 27, 2019

Basic concepts of convergence and divergence The concepts of convergence and divergence came from the…

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Branding Marketing

March 25, 2019

There is so much literature to address the topic of brand positioning that one would…

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