May 27, 2022
Customers’ role in building brands
Customers' role in building brands is increasingly important. The new business models and the focus…
May 26, 2022
Brands’ behavior and customer relationships.
Brands' behavior and customer relationships are crucial to understanding the current branding situation. It is…
April 1, 2020
Building a brand is building relationships. Engagement.
Engagement, which means commitment, is usually linked to the vows couples make before getting married.…
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