May 27, 2022
Customers’ role in building brands
Customers' role in building brands is increasingly important. The new business models and the focus…
September 24, 2019
What is psychobranding and how is it applied?
This article will try to find an answer to current consumer behavior. With this, we…
September 12, 2019
The old marketing paradigms
Organizations, like people, are complex entities structured and determined by the environment in which they…
March 25, 2019
Positioning: conquer minds or conquer hearts?
There is so much literature to address the topic of brand positioning that one would…
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