May 27, 2022
Customers’ role in building brands
Customers' role in building brands is increasingly important. The new business models and the focus…
May 26, 2022
Brands’ behavior and customer relationships.
Brands' behavior and customer relationships are crucial to understanding the current branding situation. It is…
April 29, 2021
Dynamic positioning: what is it and how to use it?
The analysis carried out in previous articles brought to light the concept of positioning, closely…
April 1, 2020
Building a brand is building relationships. Engagement.
Engagement, which means commitment, is usually linked to the vows couples make before getting married.…
October 23, 2019
Storytelling: the power of good story
To begin with, talking about a brand's history requires recognizing endless factors that define what…
October 17, 2019
New brands or revalued brands
From what we analyzed in the previous blog, a dichotomy emerges in branding between developing…
October 10, 2019
Branding or rebranding, what is the best option?
To respond to the problem is necessary to understand the difference between branding and rebranding.…
September 24, 2019
What is psychobranding and how is it applied?
This article will try to find an answer to current consumer behavior. With this, we…
September 12, 2019
The old marketing paradigms
Organizations, like people, are complex entities structured and determined by the environment in which they…
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