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Branding Marketing Markets and businesses

May 27, 2022

Customers’ role in building brands

Customers' role in building brands is increasingly important. The new business models and the focus…

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Marketing

May 26, 2022

Brands’ behavior and customer relationships.

Brands' behavior and customer relationships are crucial to understanding the current branding situation. It is…

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Branding Marketing

April 29, 2021

Dynamic positioning: what is it and how to use it?

The analysis carried out in previous articles brought to light the concept of positioning, closely…

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Branding

April 1, 2020

Building a brand is building relationships. Engagement.

Engagement, which means commitment, is usually linked to the vows couples make before getting married.…

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Branding

October 23, 2019

Storytelling: the power of good story

To begin with, talking about a brand's history requires recognizing endless factors that define what…

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Marketing

October 17, 2019

New brands or revalued brands

From what we analyzed in the previous blog, a dichotomy emerges in branding between developing…

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Branding

October 10, 2019

Branding or rebranding, what is the best option?

To respond to the problem is necessary to understand the difference between branding and rebranding.…

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Branding Marketing

September 24, 2019

What is psychobranding and how is it applied?

This article will try to find an answer to current consumer behavior. With this, we…

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Marketing

September 12, 2019

The old marketing paradigms

Organizations, like people, are complex entities structured and determined by the environment in which they…

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Markets and businesses

May 27, 2019

From convergence to divergence. The new business landscape

Basic concepts of convergence and divergence The concepts of convergence and divergence came from the…

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Customers’ role in building brands

Brands’ behavior and customer relationships.

Dynamic positioning: what is it and how to use it?

Building a brand is building relationships. Engagement.

Storytelling: the power of good story

New brands or revalued brands

Branding or rebranding, what is the best option?

What is psychobranding and how is it applied?

The old marketing paradigms

From convergence to divergence. The new business landscape

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