Customers’ role in building brands
May 27, 2022
Customers’ role in building brands
Customers' role in building brands is increasingly important. The new business models and the focus…
Dynamic positioning: what is it and how to use it?
April 29, 2021
Dynamic positioning: what is it and how to use it?
The analysis carried out in previous articles brought to light the concept of positioning, closely…
What do I need to know to do a rebranding?
April 7, 2021
What do I need to know to do a rebranding?
If you are thinking of rebranding, this article will significantly help you. Take notes. As…
Building a brand is building relationships. Engagement.
April 1, 2020
Building a brand is building relationships. Engagement.
Engagement, which means commitment, is usually linked to the vows couples make before getting married.…
Storytelling: the power of good story
October 23, 2019
Storytelling: the power of good story
To begin with, talking about a brand's history requires recognizing endless factors that define what…
New brands or revalued brands
October 17, 2019
New brands or revalued brands
From what we analyzed in the previous blog, a dichotomy emerges in branding between developing…
Branding or rebranding, what is the best option?
October 10, 2019
Branding or rebranding, what is the best option?
To respond to the problem is necessary to understand the difference between branding and rebranding.…
What is psychobranding and how is it applied?
September 24, 2019
What is psychobranding and how is it applied?
This article will try to find an answer to current consumer behavior. With this, we…
The old marketing paradigms
September 12, 2019
The old marketing paradigms
Organizations, like people, are complex entities structured and determined by the environment in which they…
How to build a successful brand?
August 26, 2019
How to build a successful brand?
The following article will teach you how to build a successful brand. We will give…
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