Case study

In the first place, the client gave us the Polo Arg brand to give it presence and distinction on the shelves. Secondly, it had to stand out on the institutional website and social networks. Likewise, we had to link the product to Argentine polo and what that sport means in our country. Finally, the project had to include the graphic design, the conceptual and aesthetic basis, the packaging, and the positioning strategy. All this is within a very competitive market regarding various proposals and labels.

Results

As a result, we developed a minimalist brand from a conceptual base that unites the most important pieces of polo as a sport: the horse and the rider. In addition, it proposes an innovative aesthetic in the field, particularly in the segment of high-end wines. Consequently, we conceptualized the idea and ​​showed the Argentine Polo through the product’s packaging. You can see that in a relaxed image that communicates quality and distinction. The fantastic graphic quality, added to the powerful concept of the brand, led to quickly positioning it in its niche.

Experience

It is important to emphasize that, in the atomized and flourishing wine market, the proposal to launch a new brand and position is not easy to achieve, especially in Argentina. Therefore, Polo Arg was a real challenge for our design team. The public received the product well and in the visual and digital lifestyle media, which makes us proud.