Case study

Initially, Polo Arg approached us with a specific request. They wanted to create a brand that would connect their wine with the prestige of Argentine polo. In addition, they aimed for the brand to stand out, not only on the shelves but also on their website and social media platforms.

As a result, we focused on developing a brand strategy that would merge the elegance of polo with the luxury of premium wine. The project involved creating a graphic design solution that reflected both sophistication and modernity. Furthermore, the packaging design needed to communicate exclusivity and quality. We worked closely with the client to ensure that the design would resonate with their target audience. Throughout the process, we paid attention to every detail to ensure that the brand was unique and positioned effectively in a very competitive market.

Results

The result was a minimalist yet elegant design that incorporated the iconic symbols of polo: the horse and rider. In addition, the packaging was designed to evoke a sense of refinement and exclusivity. This carefully crafted graphic design became the cornerstone of Polo Arg’s identity.

We also developed a color palette and typography that enhanced the brand’s luxurious feel. As a consequence, Polo Arg was able to stand out from other wine brands in the market. The packaging, combined with the sleek design, helped the brand communicate tradition, innovation, and premium quality. Additionally, the brand strategy ensured that Polo Arg’s image remained consistent across all platforms, including its website and social media.

Experience

It is important to emphasize that, in the atomized and flourishing wine market, the proposal to launch a new brand and position is not easy to achieve, especially in Argentina. Therefore, Polo Arg was a real challenge for our design team. The public received the product well and in the visual and digital lifestyle media, which makes us proud.