N53 Fernet Bar

Case study

First, the client presented us with a disruptive idea to which we had to give shape. On the one hand, the product and branding strategy of the Bar had to contain characteristic elements of the sponsor brand Nero53 Fernet Premium. On the other, it had to have touches of personality and distinction. Likewise, the Bar had to be thematic, focusing on service and innovation. Therefore, the image, setting, menu, and drinks had to be original and consistent with the proposal of an actual boutique distillery.

Results

As a result, the project was taken from the artisanal side, trying to make the client feel like they were in a vintage distillery with touches of elegance and modernity. That required the proposal of a branding strategy for the brand that would position it as something unique in the market. We addressed architecture, decoration, design, and gastronomy to create a product. Therefore, it was a comprehensive development of strategy and positioning, which led to the consolidation of a brand with great potential for subsequent franchises.

Experience

Finally, N53 Fernet Bar was a project that required more than a year of work. Therefore, it was a project that in itself was very challenging and required the collaboration of all areas of the agency, from the original idea, concept, branding, decoration, and stationery to the selection of the personnel, the uniforms, and the assembly of the menu and drinks list. Something we can be proud of, and that is why we show it in our portfolio.