Case Study

Mastership was a project brought to us by Bebidas del Sur with the goal of launching an ultra-premium amaro. The first step in tackling the project was to create a strong and memorable brand that reflected the product’s quality. Consequently, it needed a fresh aesthetic and, above all, a compelling story that would give it personality and its own unique identity. That’s how the idea grew within the team to approach this project as a journey and unleash our imaginations. And the result was fabulous!

We knew that this project required a concept that would bring the product to life, so we began working on a brand strategy that would revolve around adventure and exploration. Our goal was to create something that felt both nostalgic and modern at the same time, which would appeal to consumers seeking something more than just a drink—a journey in every sip.

Results

After delving into several ideas, the proposal for a brand inspired by Jules Verne’s classic Five Weeks in a Balloon emerged. As a result, we achieved a Victorian and cartographic aesthetic that invites us on an adventure—a journey that spans across all continents. In the end, the story, the mystique, and the visual appeal come together to shape a brand concept with a strong personality.

Experience

This project consolidated Bigsur as an agency experienced in positioning consumer goods and highly complex products. That is not only in branding and product development but also in innovative packaging with a high aesthetic level and the construction of coherent storytelling. Likewise, we added to the project the experience acquired in previous projects such as Polo Arg or Nero53. However, the greatest satisfaction we got was our client’s smile when seeing the final result.