Case study

Hellow Spirits, a startup in the beverage industry, contacted Bigsur to help launch their company and product line. Their goal was to introduce a disruptive brand in the low-alcohol market, with a focus on health and wellness. This had to be reflected in the brand’s identity, along with a strong emphasis on product quality.

We started by developing a brand strategy and brief that aligned with their vision. The challenge was to create an identity that communicated the health benefits while positioning Hellow as a premium yet accessible choice for consumers. Additionally, every brand touchpoint, from packaging to digital presence, had to connect with its target audience.

Results

The result was Hellow—a minimalist, modern brand with a striking and memorable aesthetic. We designed a logo and symbol that emphasized simplicity and elegance while ensuring high visibility across different platforms. The color palette was carefully chosen to convey freshness, wellness, and sophistication. This helped position the brand in the growing low-alcohol market.

Beyond branding, we handled product design and developed their e-commerce platform and social media presence. The packaging design was a key focus, highlighting sustainability and clear nutritional information. We also created fun, illustrated characters inspired by ingredients, appealing to health-conscious consumers.

Experience

Working on the Hellow project was both challenging and incredibly rewarding. The branding and product design demanded a creative approach, ensuring that health, style, and modernity blended perfectly in the final output.

During the project, we dedicated significant time to brand strategy and positioning, which was essential for the brand to resonate well with its target market. Additionally, the client’s trust allowed us to explore innovative solutions, and in the end, we were able to deliver a design that truly stood out. Overall, the final product design helped Hellow gain a strong position in the competitive low-alcohol sector.