Brand image for Alkemy, a job-ready certified software accelerator in Latin America.
First, the client contacted us to create a unique business model in Latin America. It is a software academy focused on accelerating the skills of its students to place them in the best tech companies. Therefore, the objective was to communicate the new brand to the geek public and companies that need trained developers.
That is how we developed a modern, technological brand image with a nod to the programming language. Likewise, we designed a responsive website and social networks as the primary communication channels. We also redouble UX/UI design efforts to improve the conversion of different audiences.
To finish, we can say that the experience with Alkemy was excellent, not only for the challenge of positioning a brand against fierce competition but also for effectively telling the story of a unique business model in the region. Thanks to this, Bigsur laid the foundations as an agency with international success stories.