- Graphic design
- Social networks
Rebranding project for Tower Travel, one of Argentina’s most renowned tourism wholesalers.
Tower partners approached Bigsur with a huge challenge: take their travel company to the next level. For this, we propose a complete restructuring of the brand image that drives them towards the future; may it reflect their vision. That is how we proposed a 2-year project of complete changes that would take place in different stages.
First, we worked on the brand identity, mission, vision, and values they wanted to convey. Then we focus on the design of the new logo and the brand book. Likewise, we work on all the communicational aspects of the brand at its different points of contact. In addition, we collaborated with the brand relaunch, communication, and the event, which was a complete success.
The rebranding of Tower Travel represented one of our most significant and beautiful challenges as an agency. Not only for having the pleasure of working with a great company but for forming a team with an excellent human group. The trust that Gus, Nacho, and Alva placed in us led us to develop one of the best jobs in its field.