Case study

First of all, Fede approached Bigsur with a clear request. He needed a video clip that would capture the essence of his music and emotion while standing out visually. Moreover, it had to be something that connected with his audience deeply. What made the project exciting was the complete creative freedom he gave us, allowing us to explore unique visual storytelling concepts. Our main goal was to reflect the emotions behind “Dame Paz” without being too literal, creating a dreamlike atmosphere through stunning visuals and strong emotional undertones.

In addition, we focused on making every aspect—from lighting to set design—contribute to the overall emotional depth of the video. By carefully selecting locations and props, we were able to build an ethereal and almost surreal environment. This enhanced the video’s storytelling and helped bring Fede’s vision to life in a way that felt fresh and engaging.

Results

Ultimately, the final product exceeded everyone’s expectations. It became a visually striking and emotionally charged video. The intricate lighting, well-designed costumes, and well-chosen locations helped create the perfect setting. Furthermore, we managed to incorporate fantasy elements that enhanced the video’s artistic value. The production was planned down to the last detail, ensuring the story flowed seamlessly.

The shoot took just 17 hours, but we completed 64 shots, including complex setups with rain effects and traveling cars. Even though the project was demanding, the team worked efficiently and smoothly. This video clip successfully positioned Fede Pumar as a unique artist with a strong visual identity.

Experience

Finally, the clip was filmed in a single uninterrupted day and with a technical team of only seven people. So it was pretty challenging due to the production size: 64 shots that included rain, set design, traveling cars, cranes, and liters and liters of coffee. Likewise, everything flowed to achieve one of our best video clips and form a beautiful human group. Lastly, remembering our client’s tears of joy upon seeing the finished product is priceless.