Brand and identity redesign project for SyM Bebidas, a premium beverage distributor in Argentina.
Initially, the client was looking for a redesign of the brand and a position in an underdeveloped market niche: premium beverages. In addition, its objective was to stand out from the competition and have an outstanding proposal to win the market.
The result was a young, daring, elegant brand that transmits confidence. In parallel, we develop the entire communication and marketing strategy, their e-commerce, and social networks. Finally, we added the “gifts” business unit, which became the most significant value of the company.
Finally, the experience with SyM helped us to consolidate our B2B strategies and enhance our creativity. Likewise, we met the proposed objectives and positioned the brand as the benchmark in the market. Best of all, we found in the SyM partners two great people and friends.