Case study

Initially, SyM Bebidas faced the challenge of positioning itself within the premium beverage market, a niche that was still underdeveloped. The client sought a brand redesign and a strong brand identity that could differentiate them from the competition while conveying elegance, quality, and trust. The main goal was to stand out in a competitive market and capture the attention of consumers interested in premium products.

At Bigsur, we developed a comprehensive brand strategy that encompassed not only visual identity but also communication and digital marketing. Additionally, we worked on creating a functional and attractive e-commerce platform and a social media strategy. From the start, the goal was clear: to position SyM Bebidas as a leading player in the premium beverage niche, ensuring a unique value proposition that resonated with its audience.

Results

The outcome was a bold, modern, and elegant brand. The visual identity we created exuded confidence and professionalism, which was key to standing out from the competition. We developed a logo and color palette that projected the luxury and exclusivity of the beverages SyM Bebidas distributes. At the same time, we crafted a communication strategy that connected with potential customers, ensuring that every message reflected the brand’s premium character.

Moreover, we developed an e-commerce platform that offered a simple and efficient shopping experience. This e-commerce channel became crucial for the brand’s growth. Along with this, the social media strategy was designed to increase SyM Bebidas’ visibility and connect with a wider audience. In addition, the new business unit focused on “gifts”, which became one of the brand’s most important differentiating values, helping to strengthen SyM’s market offering.

Experience

Finally, our experience with SyM helped us consolidate our B2B strategies and enhance our creativity. Likewise, we met the proposed objectives and positioned the brand as the benchmark in the market. Best of all, we found in the SyM partners two great people and friends.