About the project
- Graphic design
- Production design
Brass Up was a comprehensive brand strategy and design project that required input from all agency areas.
First, the jazz band Ediberto’s Project contacted us, intending to take an innovative leap within the industry. Consequently, the idea arose of introducing it within the heading of the organization of events, merging music and aesthetics, and positioning it as an innovative service with a touch of distinction. In this way, we change the whole concept of the band to transform it into a social event company. That was part of our design and brand strategy from the beginning.
The result of this project was to achieve the design of the Brass Up Music Builders brand. It has an elegant retro style, great potential, and a significant aesthetic impact. Likewise, creating the image required the appropriate typographical treatment and the search for harmony with the brand concept. On the other hand, the brand grew in style and extended to all its applications. All this led to the creation of a product that is as innovative as it is effective when thinking about the setting of a social event.
Despite not having commercial experience in the field, the band managed to take on the challenge we presented and turn it into a product. Due to that, this project tested our Team’s capabilities to achieve the expected results. That is how we developed its website, social networks, and the audiovisual and photographic pieces necessary to launch the brand. That gave him a good communication base to connect with his target audience and provide a better service.