Case study

Alkemy approached Bigsur with an exciting challenge. They needed to establish a strong brand image for a unique business model in Latin America. Their software academy focused on accelerating student skills and connecting them with top tech companies. Therefore, the brand had to resonate with both tech enthusiasts and businesses seeking skilled talent. It was essential for the brand to feel innovative while maintaining a sense of professionalism and trust.

First, we analyzed Alkemy’s business model and its specific target audience. This process helped us design a brand image that would speak directly to their key markets. The branding needed to communicate innovation and high-quality education while being approachable and relevant in the tech industry. Finally, to achieve this, every design decision was intentional and aligned with their mission.

Results

We started by defining the brand’s core personality, tone of voice, and overall positioning. This clear alignment was essential to build a cohesive brand identity that reflects the company’s long-term vision. The result was a sleek, modern identity that appeals to both tech-savvy students and corporate partners alike.

Next, we developed a comprehensive brandbook. This detailed document included guidelines for the logo, typography, color palette, and other visual elements, ensuring that the brand remained consistent across all touchpoints. Additionally, we designed a responsive website that focused heavily on UX/UI to improve navigation and boost conversions.

Beyond the visual identity, we also managed Alkemy’s social media presence. These platforms became essential for communicating with their audience. With strategic content and a clear, engaging voice, Alkemy’s brand awareness grew steadily. Finally, the combination of a tech-focused design and approachable messaging helped to establish Alkemy as a trusted brand in the industry.

Experience

To finish, we can say that the experience with Alkemy was excellent, not only for the challenge of positioning a brand against fierce competition but also for effectively telling the story of a unique business model in the region. Thanks to this, Bigsur laid the foundations as an agency with international success stories.