BrandingMarketingMarkets and businesses May 27, 2022 Customers’ role in building brands Customers' role in building brands is increasingly important. The new business models and the focus… Bigsur Love0
Marketing May 26, 2022 Brands’ behavior and customer relationships. Brands' behavior and customer relationships are crucial to understanding the current branding situation. It is… Bigsur Love0
BrandingMarketing April 29, 2021 Dynamic positioning: what is it and how to use it? The analysis carried out in previous articles brought to light the concept of positioning, closely… Bigsur Love0
Branding April 7, 2021 What do I need to know to do a rebranding? If you are thinking of rebranding, this article will significantly help you. Take notes. As… Bigsur Love0
Branding April 1, 2020 Building a brand is building relationships. Engagement. Engagement, which means commitment, is usually linked to the vows couples make before getting married.… Bigsur Love0
Branding October 23, 2019 Storytelling: the power of good story To begin with, talking about a brand's history requires recognizing endless factors that define what… Bigsur Love0
Marketing October 17, 2019 New brands or revalued brands From what we analyzed in the previous blog, a dichotomy emerges in branding between developing… Bigsur Love0
Branding October 10, 2019 Branding or rebranding, what is the best option? To respond to the problem is necessary to understand the difference between branding and rebranding.… Bigsur Love0
BrandingMarketing September 24, 2019 What is psychobranding and how is it applied? This article will try to find an answer to current consumer behavior. With this, we… Bigsur Love0
Marketing September 12, 2019 The old marketing paradigms Organizations, like people, are complex entities structured and determined by the environment in which they… Bigsur Love0
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