Case study

Alexsur, an emerging company in the food sector, approached Bigsur with a clear objective: to revolutionize the instant food market with a focus on nutrition and accessibility. Our challenge was to create a brand identity that resonated with families, especially those of middle to low socioeconomic status, offering practical, nutritious, and affordable products.

Results

We started by developing the brand name, and then moved on to the visual identity. First, we designed a logo using organic shapes and bright colors like green and orange. These colors symbolize health and freshness, while the approachable typography and friendly icons were designed to appeal to both children and adults. This combination made Zoop’s brand feel accessible, fun, and easy to relate to.

Next, we tackled the packaging design. It was essential to create packaging that was both sustainable and user-friendly. We made sure to highlight clear, easy-to-read nutritional information to help families make informed choices. To appeal to children, we also created fun, illustrated vegetable characters that brought the brand to life in a playful way. Additionally, we developed a brand manual covering the use of logos, icons, and photography. This ensured that Zoop’s branding remained consistent across all platforms, from packaging to social media.

Experience

Working with Zoop was a rewarding experience. This project allowed us to combine creativity with a strong social message. We enjoyed creating a brand identity that focused on health, fun, and accessibility. The partnership with Zoop enabled us to explore new ways of building a connection between brands and their audiences.

We collaborated closely with the Zoop team to ensure their vision came to life. The project was more than just design—it was about communicating Zoop’s focus on family nutrition and sustainability. This made it a meaningful and exciting project for us. By the end, Zoop was positioned as a trusted, fun, and innovative brand in the instant food market. Our work helped Zoop build a strong identity that connects with its audience and communicates its values.