Case study

First, the client asked us to create a bold brand identity for Nero53. The goal was to stand out in the Fernet category. The strategic branding had to reflect the premium quality of the product. It also needed to offer a modern and daring aesthetic, appealing to younger consumers. At the same time, the brand had to highlight its artisanal craftsmanship. We worked on Nero53’s DNA, value proposition, and market positioning.

The packaging design was also crucial. It had to align with the high quality of the product. The packaging also needed to be elegant and reflect the handmade nature of Nero53. Our goal was to ensure the design resonated with consumers who value craftsmanship and modernity.

Results

As a result, we created a brand identity that combined innovation with tradition. The color palette communicated the youthful and entrepreneurial spirit of Nero53. At the same time, the aesthetic emphasized the craftsmanship behind the product. This approach attracted both younger and traditional audiences.

In addition to the brand identity, we launched a full 360-degree campaign. This included graphic design, web development, and digital and audiovisual materials. Each piece told Nero53’s story. The campaign focused on the brand’s artisanal roots while positioning it as a premium fernet. The result was a brand that carved out a unique space in the market.

Experience

In short, the project experience helped us find new ways to communicate mass consumption products. That is how we rescued values ​​such as craftsmanship, word of mouth, and charisma that contain the strength of a thriving niche.

In this way, it is possible that, through careful aesthetics and adaptability to different formats, we find the right way to connect with consumers and achieve a good position in a market as competitive as that of beverages in Argentina.