Case study

First, the client approached us with an exciting challenge we had to face in two stages. We had to communicate the fundamental attributes of the brand in a creative campaign that helped its notoriety and strengthen its positioning. Second, the brand had to be associated with a younger target and attract a millennial audience to the stores. Finally, two proposals for advertising campaigns for Farmacity had to be submitted, one for art and the other for writing. That’s how we accepted the challenge, and this was the result.

Results

The result was the creation of two advertising campaigns for Farmacity under the same concept, which became the fundamental attribute of the brand. Both campaigns had different ideas and creative resources. On the one hand, the art direction of the agency unites the concept with the nocturnal characters of the movie “Hotel Transilvania” to reinforce it and achieve empathy with the target. Conversely, the editorial campaign appeals to a humorous and conversational tone that makes it closer to the public and invites a call to action. The campaign slogan arose: “Everything, at all times.”

Experience

Finally, this project meant a great experience—the challenge of working with a brand like Farmacity and the synergies we achieved with the entire Team. Beyond the fact that the art and writing departments had their objectives, they worked as a team to develop two attractive proposals for the client. On the one hand, co-branding with Sony Pictures and all the advertising push it means. And on the other, the association with one of the most iconic video clips in history: Thriller.