Case study

Mastership was a project brought to us by Bebidas del Sur to launch an ultra-premium amaro on the market. The first step to face the project was to create a solid and pregnant brand that accompanies the quality of the product. Consequently, it had to have a novel aesthetic and, above all, tell a story that gives it its personality and identity. That is how the idea grew in the Team. We approached this project as a journey, letting our imagination run wild. And the result was fabulous!

Results

After delving into several ideas, the proposal for a brand inspired by Jules Verne’s classic “Five Weeks in a Balloon” emerged. As a result, we achieved a Victorian and cartographic aesthetic, where its protagonist invites us to an adventure. An adventure will take place on a journey that crosses the African continent, which until then was only partially known, using a balloon inflated with hydrogen. Finally, the history, charisma, and visual appeal complete a brand concept with a great personality.

Experience

This project consolidated Bigsur as an agency experienced in positioning mass consumption and highly complex products. That is not only in branding and product development but also in innovative packaging with a high aesthetic level and the construction of coherent storytelling. Likewise, we added to the project the experience acquired in previous projects such as Polo Arg or Nero53. However, the greatest satisfaction we got was our client’s smile when seeing the final result.