Case study

From the outset, Mastership was a project that needed to deliver more than just a product. It needed to tell a story and immerse consumers in an experience. Bebidas del Sur came to us seeking a brand with depth, personality, and a unique aesthetic that would set it apart in the highly competitive market for premium spirits. Our first step was to craft a strong and memorable brand identity that reflected the quality of the amaro itself.

We knew that this project required a concept that would bring the product to life, so we began working on a brand strategy that would revolve around adventure and exploration. Our goal was to create something that felt both nostalgic and modern at the same time, which would appeal to consumers seeking something more than just a drink—a journey in every sip.

Results

After delving into several ideas, the proposal for a brand inspired by Jules Verne’s classic Five Weeks in a Balloon emerged. As a result, we achieved a Victorian and cartographic aesthetic, where its protagonist invites us to an adventure. An adventure will take place on a journey that crosses the African continent, which until then was only partially known, using a balloon inflated with hydrogen. Finally, the history, charisma, and visual appeal complete a brand concept with a great personality.

Experience

This project consolidated Bigsur as an agency experienced in positioning mass consumption and highly complex products. That is not only in branding and product development but also in innovative packaging with a high aesthetic level and the construction of coherent storytelling. Likewise, we added to the project the experience acquired in previous projects such as Polo Arg or Nero53. However, the greatest satisfaction we got was our client’s smile when seeing the final result.