Case Study

Firstly, BAEK & Co.’s growth required a more sophisticated brand identity aligned with its evolution as a premium real estate developer. The company had already established a strong presence, but its visual identity did not fully reflect its expansion or unique value proposition. Our challenge was to modernize the brand without losing its essence while ensuring consistency across all business units. We began with a strategic market analysis, identifying key strengths, opportunities, and differentiators. We then developed a new brand architecture, including the repositioning of its sub-brands, LeLis and Aurian, integrating them into a unified identity. Additionally, we defined a stronger brand voice with a narrative that reinforces their leadership in the real estate sector and their commitment to excellence in every project.

Results

The new BAEK & Co. branding blends elegance, modernity, and visual coherence. We designed a sleek, modern, and cohesive identity. The new logo is minimalist and versatile. The color palette enhances trust and exclusivity. Institutional typography reinforces professionalism. We also designed a detailed brand book including iconography, guidelines, and a photographic style. The website was redesigned for better usability and SEO performance. We also enhanced social media presence with a visually aligned strategy. Corporate presentations, email marketing, and branded signatures were updated. Finally, merchandising and corporate materials completed the transformation. The final result is a unified identity that strengthens their premium positioning.

Experience

For Bigsur, rebranding a real estate developer was a strategic and creative challenge. Close collaboration ensured a precise and impactful transformation. We also used collaborative tools to ensure seamless communication and efficient implementation. This approach allowed the rebranding to modernize the brand and enhance its recognition within the industry. The new identity accurately reflects the company’s core values: quality, profitability, and commitment to excellence. On the other hand, the brand is now stronger, more modern, and well-positioned for the future. Finally, this rebranding elevates its presence in a highly competitive market.