Case Study

First, the client provided us with the Polo Arg brand to give it a strong presence and distinction on store shelves. Second, it needed to stand out on both the company website and social media. Furthermore, the product had to be linked to Argentine polo and what this sport represents in our country. Finally, the project had to include label design, the conceptual and aesthetic foundation, and the positioning strategy. All of this within a highly competitive market in terms of the variety of offerings and brands.

Results

As a result, a minimalist brand was developed from a conceptual foundation that unites the most important elements of polo as a sport: the horse and the rider. Furthermore, it proposes an innovative aesthetic within the industry, particularly in the high-end wine segment.

Consequently, the idea of ​​telling the story of Argentine polo through the product packaging was conceived. This is evident in a relaxed yet sophisticated image that simultaneously conveys quality and distinction. The high-quality graphics, combined with the powerful brand concept, led to its rapid positioning within its niche.

We also developed a color palette and typography that enhanced the brand’s luxurious feel. As a consequence, Polo Arg was able to stand out from other wine brands in the market. The label design, combined with the sleek illustration, helped the brand communicate tradition, innovation, and premium quality.

Experience

It’s important to emphasize that in a market as fragmented and flourishing as the wine industry, launching and positioning a new brand is no easy feat, especially in Argentina. Therefore, Polo Arg represented a significant challenge for our design team. The product was well-received by the public and in print and digital lifestyle media, which filled us with pride.